Burberry – ‘A Good Sport’

Launched ahead of the 2026 World Cup, Burberry’s A Good Sport campaign connects luxury fashion with British football culture.

Shifting focus from the pitch to the stands, this short commercial film highlights the tension, community and collective energy of a match day, featuring a global cast of athletes and actors.


Cast Stephen Graham, Declan Rice, Jason Sudeikis, Lucy Punch, Romeo Beckham, et al.
Year 2026
Filming location(s) Fulham, Dulwich

📍Commercial Extras in London!

Uni-versal Extras provided casting support for the 2026 Burberry campaign ‘A Good Sport‘, in London locations Fulham & Dulwich 😉

Keep your eyes peeled for a whole host of well-loved stars of sport, screen and fashion, including:

  • Stephen Graham
  • Declan Rice
  • Jason Sudeikis
  • Lucy Punch
  • Romeo Beckham
  • Rosie Huntington‑Whiteley
  • Jodie Turner‑Smith
  • Neelam Gill
  • Son Heung-min
  • Bright Vachirawit
  • Eberechi Eze
  • Ikechi Eze
  • Chimaechi Eze

👀 In Burberry – ‘A Good Sport’, UVE were delighted to provide…

Groundsmen, Young Couples, Camera Crew, Commentators, Journalists, Security, a Referee, Burger Van Staff, and general Background!

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